MADE IN EAST / SUNDAY STORIESA WEEKLY READING RITUAL
The Stories Behind the Brands
Built from
the East.
Some businesses make products.
Others become part of our lives.
Every Sunday, explore an Eastern India brand through its people, defining decisions and place in everyday life.
Meet Boroline · Episode 01 →
01
Bengal · Consumer heritage
When Boroline stopped production to protect a familiar fragrance
The green tube, a supplier problem and the business value of keeping a promise.
Settle in. Read the story →What do customers trust you to preserve?The question behind our first Sunday story.
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A Sunday story.
A different way to see business.
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Your next Sunday read
Which brand belongs here?
A familiar product. An overlooked founder. A business decision worth remembering. Suggest an Eastern India brand and tell us why its story matters.
Suggest a brand →